Case Study: Dash of Glitter achieves a 54% ROAS increase with Accelerated Digital Media

Dash of Glitter boosts ROAS by 54% in six months with Accelerated Digital Media

Dash of Glitter, an online boutique specializing in affordable children's clothing, was successfully engaging its core audience on Facebook but struggled to profitably scale and acquire new customers. To pursue growth, they sought a long-term partnership with the vendor, Accelerated Digital Media, for its paid social services.

Accelerated Digital Media built a robust Facebook targeting strategy using the core audience as a foundation to guide new consumers through the purchase funnel. They implemented detailed A/B testing on all campaign facets and audited consumer feedback to improve ad creative and messaging. As a result, Dash of Glitter achieved a 54% increase in ROAS over the first six months of working with Accelerated Digital Media.

Dash of Glitter