Accelerated Digital Media
44 Case Studies
A Accelerated Digital Media Case Study
CarCoverUSA, a top automotive accessory eCommerce store, was facing challenges with its Search Engine Marketing (SEM) efforts as its primary source of customer acquisition. Their return on ad spend was inconsistent, particularly during high-spending months. They enlisted Accelerated Digital Media to address these issues with their SEM and Shopping campaigns.
Accelerated Digital Media restructured the search campaigns, audited and rewrote the product feed to consolidate SKUs, and reorganized the Shopping campaigns into tiers based on profitability while utilizing smart bidding. As a result, CarCoverUSA achieved a 550% increase in monthly revenue year over year, a 26% increase in monthly ROAS, and sold more units in a month than at any other point in their account history.