Case Study: Caraway Home achieves 194% growth in non-brand conversions with Accelerated Digital Media

Caraway Home boosts non-brand conversions 194% with Accelerated Digital Media

Caraway Home, a direct-to-consumer cookware brand, faced significant supply chain issues and low inventory while attempting to launch a new bakeware line ahead of the competitive holiday season. Their challenge was to drive new customer acquisition and dominate the market despite these constraints. To meet this challenge, they worked with Accelerated Digital Media (ADM) on a strategy utilizing SEM, Paid Search, and Shopping campaigns.

Accelerated Digital Media implemented a comprehensive solution, structuring and optimizing non-brand search and Smart Shopping campaigns well in advance of the holiday push. ADM created separate Google Shopping campaigns for the bakeware line, used budget simulation tools for optimal spending, and actively monitored inventory to update ad copy for out-of-stock items. This strategy delivered exceptional results for Caraway Home, including a 194% year-over-year increase in non-brand conversions and a 196% increase in revenue, while also capturing an 88% impression share during Black Friday.

Caraway Home