Case Study: Caraway boosts revenue with Accelerated Digital Media’s Performance Max transition

Caraway boosts revenue 46% with Accelerated Digital Media

Caraway, a maker of high-quality home cookware, faced the challenge of transitioning its Google Ads strategy when Google announced it would sunset its Smart Shopping campaigns. With these campaigns accounting for nearly two-thirds of its ad delivery, Caraway needed a smooth transition to the new Performance Max format to maintain its strict return on ad spend (ROAS) goals. Accelerated Digital Media was enlisted to manage this vital change.

Accelerated Digital Media implemented a phased approach to the transition, aggregating creative assets and leveraging search data to form custom audiences for the new Performance Max campaigns. This strategy allowed for careful budget allocation and minimized volatility. The results were significant, with Caraway achieving a 37% increase in conversion volume, a 31% increase in ROAS, and a 46% increase in revenue following the transition managed by Accelerated Digital Media.

Caraway