Case Study: BOXFOX achieves holiday ROAS growth with Accelerated Digital Media

BOXFOX exceeds ROAS goals by 39% with Accelerated Digital Media

BOXFOX, a company offering curated gift boxes, faced the challenge of intense holiday competition and was falling short of its ROAS targets leading into the 2023 Black Friday period. The customer turned to Accelerated Digital Media to find strategies that would help it quickly generate new revenue and exceed its crucial end-of-year goals.

Accelerated Digital Media implemented a solution centered around a highly-segmented, promotion-focused Performance Max strategy. ADM leveraged substantial discount offers and unique holiday gifting campaigns to build momentum, then sustained it by emphasizing shipping cutoff deadlines. This approach drove the account to surpass all its goals, achieving a 169% improvement on its Cyber Monday ROAS goal and a 39% account-wide improvement over its ROAS goal.

BOXFOX