Case Study: Biohaven Achieves More Qualified Clinical Trial Leads with Accelerated Digital Media

Biohaven boosts Connect-to-Site conversions 250% with Accelerated Digital Media

Biohaven, an innovative pharmaceutical company, faced a challenge in efficiently recruiting high-quality leads for a clinical trial. Their Meta advertising campaigns were underperforming with a high cost-per-result, preventing them from reaching their monthly goal for connect-to-site conversions. With a capped budget, they partnered with Accelerated Digital Media to improve their paid social strategy.

Accelerated Digital Media's solution was to "stack" proven retargeting audiences to create a larger, more effective audience for Meta's algorithm to optimize against. This approach led to significant results for Biohaven, including a 69% decrease in cost-per-result, a 62% increase in qualified leads, and a 250% increase in connect-to-site conversions.

Biohaven