Case Study: ASRV achieves scalable retargeting growth with Accelerated Digital Media

ASRV boosts retargeting revenue 52% with Accelerated Digital Media

ASRV, a premium men's sportswear and streetwear brand, partnered with Accelerated Digital Media after facing diminishing returns on ad spend (ROAS) whenever they attempted to scale their paid social media investment. The challenge for Accelerated Digital Media was to implement their Facebook and Instagram advertising best practices to ensure long-term account health and scalability without sacrificing any short-term performance.

Accelerated Digital Media's solution involved a complete overhaul of ASRV's retargeting efforts. They separated comingled retargeting and prospecting audiences and then segmented the retargeting audience to deliver different ad sets based on user actions. This revamped structure was organized under a single campaign for better measurement and optimization. The results were significant: over a two-month period, retargeting spend increased by 101% while ROAS improved by 3%. Furthermore, revenue from these ads rose by 52% and total purchases increased by 146%.

ASRV