Case Study: American Hat Makers improves ROAS with Accelerated Digital Media's user-generated content strategy

American Hat Makers improves ROAS by 28% with Accelerated Digital Media

American Hat Makers, a leading hat manufacturer for 50 years, faced the challenge of delivering compelling paid social media ads. Their existing professional video content was not resonating on social platforms where users expect relatable, user-generated content. Accelerated Digital Media was enlisted to help build social trust and improve ad performance.

Accelerated Digital Media built a user-generated content program from scratch, testing various video formats like unboxings and lifestyle content on Facebook and Instagram. This new strategy led to significant improvements, including a 28% increase in return on ad spend, a 21% improvement in link click-through rate, and a 5% improvement in cost-per-acquisition for American Hat Makers.

American Hat Makers