Case Study: a Fortune 500 insurer cuts new enrollment costs by 25% with Accelerated Digital Media

a Fortune 500 insurer cuts new enrollment costs by 25% with Accelerated Digital Media

A Fortune 500 insurance provider enlisted Accelerated Digital Media (ADM) to design a paid social media strategy on Meta. The challenge was to generate more efficient leads for new enrollments by lowering the cost per enrollment and cost per account, which was impeded by the platform's algorithm under-allocating budget to its top-performing audience segment.

ADM's solution involved a swift strategic adjustment of redistributing budget and increasing bid caps for the high-performing audience. This manual intervention within the Meta platform, which required no creative changes, resulted in a 150% increase in enrollments and a 25% decrease in cost per enrollment, successfully scaling performance for the client.