Case Study: Tata Play delivers a unified live TV and OTT experience with Accedo

Tata Play unifies 14+ OTT apps with Accedo

Tata Play, India's leading content distribution platform, sought to tap into the country's growing online video market and provide an upgrade path for its user base. Their challenge was to create a unique, unified experience that aggregated live TV and numerous OTT apps into a single device with a highly interactive UI. They partnered with vendor Accedo to develop this solution.

Accedo acted as the prime system integrator, using its feature-rich Android Launcher solution to develop the Binge+ set-top box. This included integrating over 14 content partners and Tata Play's existing infrastructure. The result was a tailored user experience that combined live channels, on-demand content, and apps in a single UI with a single subscription. Accedo's solution also introduced innovative features like Cloud DVR to the Indian market, allowing users to record programs on demand.

Tata Play