Case Study: SBS achieves multilingual, scalable digital engagement with Accedo

SBS delivers multilingual Connected TV experiences in 2 months with Accedo

The Special Broadcasting Service (SBS), a modern Australian multiplatform media organisation, sought to better engage its diverse audience, many of whom have English as a second language. Partnering with Accedo, SBS wanted to evaluate how a multilingual interface could improve user comfort and also determine the potential benefits of adding linear channels to its OTT platform.

Accedo implemented comprehensive market research and UX activities, including focus groups and user interviews, to provide insights and recommendations. The vendor integrated Chinese and Arabic language support with right-to-left presentation, ensuring a consistent user experience. As a result of this collaboration, numerous UX improvements were implemented across all platforms within two months, and SBS now has a scalable solution to dynamically incorporate new languages.

Special Broadcasting Service (SBS)