Case Study: OUTtv expands its SVOD reach and subscriber base with Accedo and Brightcove

Reaching LGBTQ+ Audiences in New Territories with Accedo and Brightcove

OUTtv, a Canadian LGBTQ+ TV network and SVOD platform, sought to expand its reach into new international territories to grow its audience and revenue. The challenge was to navigate the high costs, technological complexities, and unique market needs of global expansion without a clear understanding of local viewer habits and acquisition costs. To overcome this, they partnered with vendor Accedo, utilizing the Accedo One platform.

Accedo, in conjunction with Brightcove Video Cloud, provided a turnkey OTT solution that streamlined the expansion process. The Accedo One platform enabled OUTtv to efficiently manage its service across multiple brands and territories from a central dashboard. This partnership allowed OUTtv to successfully launch in numerous English-speaking countries, significantly grow its subscriber base, and use detailed analytics to accurately monitor audience behavior and strategically target new markets.

OUTtv

Brad Danks

Chief Executive Officer