Case Study: OUTtv grows its global subscriber base with Brightcove Video Cloud and Accedo One

OUTtv expands to 9 markets with Accedo

OUTtv, a Canadian LGBTQ+ TV network and SVOD platform, wanted to expand its service into new English-speaking territories worldwide. The challenge involved overcoming the high costs and complexities of international expansion, including understanding diverse local viewer habits and content preferences through analytics. To achieve this growth, OUTtv partnered with vendor Accedo and its Accedo One platform, previously packaged with Brightcove OTT Flow.

Accedo, alongside Brightcove Video Cloud, provided a scalable turnkey solution that simplified the launch and management of the OTT service across multiple global markets and device platforms. This partnership enabled OUTtv to successfully grow its subscriber base and expand into numerous new territories including the United States, Australia, and the UK. Using the analytics provided, OUTtv can accurately monitor its audience and content performance in each region to strategically guide its continued expansion.

OUTtv