Accedo
35 Case Studies
Case Study: Hong Kong Rugby Union launches premium OTT fan experience with Accedo
A Accedo Case Study
Hong Kong Rugby Union launches HKRU TV in one month with Accedo
The Hong Kong Rugby Union (HKRU) needed to launch a direct-to-consumer video service to engage its global fanbase, especially with live matches impacted by COVID-19. Their challenge was to deliver a unique, premium, and cost-effective OTT solution rapidly. HKRU partnered with vendor Accedo to implement their Accedo Play - Sports product.
Accedo implemented its all-in-one Accedo Play - Sports solution, enabling HKRU to rapidly launch a customized, self-managed app. The result was the successful launch of HKRU TV in just one month, in time for the Premiership season. The service provides free global access to live and on-demand matches and additional content, helping HKRU maintain fan engagement and unlock a new revenue stream during the pandemic.
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