Case Study: FloSports expands smart TV reach with Accedo

FloSports expands smart TV reach to 200 million viewers with Accedo

FloSports, a digital media company focused on underserved sports, faced the challenge of expanding its streaming platform's reach. Despite a large audience, its service was unavailable on the three most widely sold smart TV brands in North America: Samsung, Vizio, and LG. To solve this, FloSports turned to vendor Accedo for its expertise in building Connected TV apps.

Accedo managed the design, development, and deployment of the FloSports app on Samsung, Vizio, and LG devices. A key part of the solution was integrating direct subscription options, allowing viewers to sign up without leaving their TV. This expansion gave FloSports coverage across nearly all smart TVs sold in North America, reaching a potential audience of over 200 million and removing significant friction for new subscribers.

FloSports