Case Study: Deutsche Telekom boosts customer engagement with Accedo's Magenta Music 360 VR app

Experience Live Music in Your Own Living Room

The customer, Deutsche Telekom, wanted to enhance its brand and attract new subscribers by building a reputation for innovation. To meet this challenge, they partnered with the vendor Accedo to launch a new and engaging live music experience for their customers.

Accedo developed the Magenta Music 360 VR application, enabling live concert streams and exclusive on-demand content in both standard and virtual reality formats. The solution was launched successfully for a major music festival, resulting in customer demand that far exceeded original estimates. This project solidified Deutsche Telekom's position as an industry innovator, with their executive praising Accedo's agile approach and excellent communication.

Deutsche Telekom

Michael Bals

Head of Extended Video Integration