Case Study: Deutsche Telekom reinvents MagentaTV for spatial computing with Accedo Xtend

Deutsche Telekom launches immersive MagentaTV on Android XR with Accedo

Deutsche Telekom faced the challenge of evolving its MagentaTV service for the spatial computing era without abandoning its existing, sophisticated OTT infrastructure and backend systems. The goal was to create a production-grade XR experience, not an experiment, but the constraint was to avoid building a separate, disconnected platform. Accedo was engaged to help solve this challenge.

Accedo implemented its Xtend solution, a modular XR framework that extended MagentaTV's existing Android TV application into three-dimensional space. This approach preserved all backend systems, business logic, and monetization infrastructure, only replacing the experience layer. The result was a fully immersive spatial version of MagentaTV that redefined user interaction, providing Deutsche Telekom with a scalable blueprint for future XR deployments without requiring a full rebuild of its core platform.

Deutsche Telekom