Case Study: Hong Kong Rugby Union delivers live and on-demand rugby streaming with Accedo Play-Sports

Delivering Rugby on Demand to Fans Globally

The Hong Kong Rugby Union (HKRU) needed to launch a direct-to-consumer video service to maintain fan engagement during COVID-19 disruptions to live matches. Their challenge was to deliver a premium live and on-demand streaming experience for a global audience while adhering to a strict deadline and a cost-effective budget. To achieve this, HKRU partnered with the vendor Accedo and their Accedo Play - Sports solution.

Accedo implemented its all-in-one OTT solution, which enabled HKRU to rapidly develop and self-manage a bespoke application called HKRU TV. The service successfully launched within one month, just in time for the 2020 Premiership season. Fans globally could conveniently watch matches and highlights for free on smartphones and tablets, ensuring the union maintained its relationship with its fanbase. Accedo's solution provided HKRU with a new, engaging digital touchpoint and an additional potential revenue stream.

Hong Kong Rugby Union

Rocky Chow

Chief Community Office