Case Study: Astro GO achieves a sleeker, more personalized streaming experience with Accedo

Astro worked with Accedo to launch the enhanced Astro GO apps

Astro worked with Accredo to enhance its Astro GO streaming service. The customer needed to modernize the app with a sleeker, more intuitive interface and introduce personalized viewer recommendations to grow its customer reach.

Using the Accedo One platform, Astro extended its service to iOS and Android devices. The cloud-based solution provided real-time control and cross-platform insights, allowing Astro to power its recommendations with deep viewership data from real-time behavior and preferences. This resulted in a more personalized and modern viewing experience for its subscriber base.

Astro GO

Liew Swee Lin

Chief Commercial Officer