Case Study: Ottawa Senators Hockey Club boosts fan excitement with Acart

Ottawa Senators Hockey Club drives 10.3M impressions with Acart

The Ottawa Senators Hockey Club approached their long-time media intelligence partner, Acart, with a new challenge: to create a hype video that would attract new audiences and grow their fan base, rather than just appeal to existing die-hard supporters. The goal was to find a way to make new audiences feel the excitement of being a Senators fan on game day.

Acart produced a dynamic video combining energetic live action footage, motion graphics from their in-house animation team, and a custom percussion-driven score. This creative was placed across broadcast, cinema, Connected TV, and social media platforms. The campaign delivered significant results for the Ottawa Senators, including 10.3 million impressions, a 90% video completion rate that was 6.5 times higher than the previous season, and a cost-per-completed view that was 50% lower.

Ottawa Senators Hockey Club