Case Study: Serpstat achieves 2,100 warm leads and 5% conversion to paying customers with AcademyOcean

Serpstat - Customer Case Study

Serpstat, an all‑in‑one SEO platform used by over 100,000 users, needed long‑form, interactive content to generate leads and gather richer engagement data than PDFs could provide. To address this, Serpstat partnered with AcademyOcean to build an online Academy (academy.serpstat.com) as a marketing and educational channel.

Using AcademyOcean’s corporate training platform, Serpstat launched course-based content (first course launched May 2016; first course took about five workdays, subsequent courses about one day each) and promoted it via the blog, social networks, site footer and Quora. AcademyOcean’s solution helped Serpstat capture 2,100 warm leads in 10 months and convert 5% of learners into paying customers without sales‑rep involvement, delivering measurable marketing and sales impact.

Serpstat

Artem Borodatyuk

Chief Executive Officer