Case Study: Cineworld Cinemas Ltd boosts recruitment and onboarding with Academy Point LMS

Cineworld Cinemas Ltd - Customer Case Study

Cineworld Cinemas Ltd, a major European cinema operator, faced a challenge in attracting and retaining Millennial and Generation Z employees within a competitive, low-wage industry. Their goal was to onboard new hires more effectively, ensuring they felt supported and understood their roles to become excellent brand ambassadors. They partnered with the vendor Academy Point to find a suitable Learning Management System (LMS) that was highly customizable to fit their specific brand and delivery model.

Academy Point developed a custom LMS solution featuring an eye-catching 3D interactive virtual cinema that allowed applicants to explore the company and their potential role. The platform provided tailored training plans and on-demand resources accessible on mobile devices. This solution led to remarkable outcomes, including 450,000 logins in a year and over 5,700 users across key training programmes. It significantly improved the recruitment experience, made new hires feel part of the company before their first day, and had a positive impact on Cineworld's bottom line.

Cineworld Cinemas Ltd

Alistair Bruce

Online Learning Manager