Case Study: BackMarket achieves 99% faster banner production with Abyssale

How BackMarket optimized its banner production at scale

BackMarket, the refurbished electronics marketplace, needed to scale its marketing operations as it expanded internationally across 8 languages. Its creative team was spending 9 days and three designers on each campaign to produce 360 banners in 15 formats, with most of the work tied up in repetitive manual resizing and adaptations.

Abyssale implemented an automated banner production workflow using its banner description model, spreadsheet-based content funnel, and batch generation system. BackMarket cut banner production time by 99%, from 9 days to 20 minutes per campaign, reduced operational costs by 30%, and was able to generate 360 banners quickly and consistently while maintaining brand quality across markets.

Backmarket

Agathe Brault

Art Director