Case Study: Bagelstein achieves faster in-store digital display automation with Abyssale

Creating in-store advertising visuals with Bagelstein

Bagelstein, the France-based fast-food chain with 80+ locations across Europe, needed a better way to manage in-store digital displays as each franchise set its own prices and promotions. Its existing web-to-print process was too rigid and manual, forcing the creative team to spend too much time updating hundreds of visual variations and risking errors while trying to keep branding consistent. Abyssale’s dynamic image generation helped address this need.

Using Abyssale’s Dynamic Image generation system, Bagelstein built a template-based workflow connected to Airtable so franchises could submit pricing and automatically generate on-brand visuals without design skills or developer support. The result was a dramatic improvement: production time dropped from 5 minutes to 30 seconds per asset, campaign deployment fell from 3 days to 1 day, and the team streamlined more than 850 requests while maintaining brand consistency across all locations.

Bagelstein

Jean-Christian Trapp

Artistic and Technical Director