Case Study: Customer Acquisition Group achieves 83% faster QA with Abstrakt

How Customer Acquisition Group achieved an 83% decrease in QA time

Customer Acquisition Group, a 300+ person advertising services agency serving consumers and homeowners, needed a faster way to handle quality assurance as it grew. The team struggled to listen to enough calls and keep up with QA demands, even after adding standardized forms and extra monitoring support. Abstrakt helped them improve their QA process using its call scoring and real-time guidance capabilities.

With Abstrakt, Customer Acquisition Group reduced QA time by 83%, cutting call monitoring from about one hour to 10 minutes and allowing managers to review performance feedback within minutes. The platform also helped agents improve their sales per hour by 300% within a week and gave the team real-time insight into performance gaps, compliance issues, and customer satisfaction risks.

Customer Acquisition Group

Brittany Montgomery

QC Manager