Case Study: a private-equity-backed aircraft-engine maintenance company achieves automated trade-show lead capture and nurture with Abstrakt Solutions and Salesforce Sales Cloud

A private-equity-backed aircraft-engine maintenance company automates 14 trade shows with Abstrakt Solutions

The customer, a private-equity-backed aircraft-engine maintenance company, faced challenges with manual lead capture from trade shows, duplicate records in their new Salesforce org, and a lack of automated prospect nurturing. They partnered with Abstrakt Solutions to modernize their sales and marketing operations using Salesforce Sales Cloud and Marketing Cloud Account Engagement.

Abstrakt Solutions implemented a clean data architecture, configured Account Engagement with automated prospect syncing and duplicate detection, and created QR-code landing pages for instant digital trade-show capture. They built Engagement Studio nurture programs timed to customer maintenance cycles. As a result, Abstrakt Solutions eliminated manual data entry and duplicates, digitized lead capture, and built a platform to engage prospects up to nine months before a maintenance event.