Case Study: Xpect Furniture achieves a smarter, higher-converting website with Craft Commerce by Abstrakt

Xpect Furniture boosts organic traffic 125% with Abstrakt

Xpect Furniture, a UK-based specialist supplier of exhibition and event furniture, needed a new website to elevate its brand and better demonstrate its customer service and product quality. The company partnered with the vendor Abstrakt to rearchitect their online offering and create more intuitive user journeys for customers requesting quotes.

Abstrakt implemented a solution using Craft Commerce, creating a sleek frontend with an intelligent backend. The new design featured a cleaner, more accessible user interface that simplified product information and streamlined the quoting process for the sales team. As a result of the work by Abstrakt, the website achieved a 125% increase in organic traffic and a 77% increase in product views.

Xpect Furniture