Case Study: Taylor Maxwell achieves a refreshed, more intuitive website experience with Abstrakt

Taylor Maxwell refreshes its Craft CMS website in 2017 with Abstrakt

Taylor Maxwell, an industry-leading supplier of facade and timber to the construction industry, needed a website refresh to modernize its look and improve the user experience for its diverse audiences. The company partnered with the vendor, Abstrakt, to undertake a redesign and development project on the Craft CMS platform to create a more intuitive user journey.

Abstrakt rearchitected the website to create a unified yet distinct online presence for Taylor Maxwell's different product lines and customer groups. The solution involved strategic design and development focused on a clear user journey, resulting in a website that works effectively for all of the client's customers. According to Taylor Maxwell's Marketing Manager, the new site helps drive the business forward, and the intuitive design provides a harmonious experience for both users and search engines.

Taylor Maxwell