Case Study: Omega Kitchens transforms its website experience with Abstrakt

Omega Kitchens unites 5 brands into one website with Abstrakt

Omega Kitchens, a UK-based family-run kitchen manufacturer, undertook a project to transition from Omega PLC and unify its five distinct brands under a single website. The challenge was to create a cohesive online presence with a consumer-led journey that would inspire both retailers and contractors. Partnering with the vendor Abstrakt, the company aimed to overhaul its website using Craft CMS.

Abstrakt implemented a comprehensive solution that involved a discovery workshop and a complete website re-architecture. The process was driven by user data to inform the site structure and design, which successfully elevated the Omega Kitchens brand with a premium feel and seamless user experience. The new site successfully brought the five brands together, improving the journey for users and enhancing search visibility. The client from Omega Kitchens praised Abstrakt for their expertise and data-driven approach.

Omega Kitchens