Case Study: Long Eaton Sofas achieves digital transformation and stronger organic growth with Abstrakt

Long Eaton Sofas boosts website views by 103% with Abstrakt

Long Eaton Sofas, a family-owned manufacturer of handmade upholstery, had an original website that limited its online growth. The company had been working with the digital agency Abstrakt since 2020, but the inherited site restricted what could be achieved. They tasked Abstrakt with a full redesign and digital transformation to better reflect their luxury brand and improve the customer journey.

Abstrakt immersed themselves in the client's business and rebuilt the website using Craft CMS. The solution focused on elevating the brand and reimagining the online experience. The results were significant, with Abstrakt reporting a 103% increase in website views, a 76% rise in new organic users, and a 30% increase in average order value, successfully propelling the Long Eaton Sofas brand forward.

Long Eaton Sofas