Case Study: Ella’s Kitchen boosts revenue and organic growth with Abstrakt’s Craft Commerce transformation

Ella’s Kitchen boosts organic users 66% with Abstrakt

Ella’s Kitchen, the UK's leading baby food brand, sought to transform its digital presence by creating a seamless, content-led ecommerce experience that combined commerce, content, and community. The company appointed the digital agency Abstrakt to migrate them from Shopify to a new platform, aiming for a more personalized shopping journey.

Abstrakt designed and developed a mobile-first website using Craft CMS with Craft Commerce, focusing on user personas and an intuitive purchasing journey. The solution included a robust SEO strategy and optimized content for discovery. As a result, Abstrakt helped Ella’s Kitchen achieve a 20% increase in revenue, a 17% rise in completed orders, and significant growth in user engagement, including a 66% increase in organic users.

Ella’s Kitchen