Case Study: Brickability Group PLC increases traffic and leads with Abstrakt

Brickability boosts organic traffic sessions by 320% with Abstrakt

Brickability Group PLC, a leading UK supplier of bricks and building materials, needed to consolidate 11 separate businesses onto a single website. Their challenge was to give each business equal representation while creating a seamless user journey and ensuring a robust strategy for generating leads for every individual company. They partnered with the vendor Abstrakt for design, development, and an SEO strategy to address this complex proposition.

Abstrakt implemented a solution that included a unified site on Craft CMS, a redesigned and user-friendly Brick Finder tool, and a tactical CTA strategy to direct leads. They also executed a careful SEO migration to preserve rankings. The results delivered by Abstrakt were significant, including a 287% increase in new users, a 320% increase in organic traffic sessions, and a 44% increase in leads month-over-month.

Brickability Group PLC