Case Study: Bahlsen drives campaign engagement with a branded microsite by Abstrakt

Bahlsen launches a branded campaign microsite in time for Mother’s Day with Abstrakt

Bahlsen, a German sweet biscuit manufacturer, required a polished campaign microsite for a Mother’s Day competition with Morrisons. Their challenge was to create a dedicated landing page that reflected their brand and allowed consumers to easily upload receipts to enter a prize draw. The Bahlsen team engaged vendor Abstrakt to design and develop this solution.

Abstrakt implemented a slick, functional microsite using Craft CMS that directed consumers from in-store QR codes to a form completion page. The solution successfully elevated the brand and provided a seamless user experience. The client, Bahlsen, reported excellent communication and project management from Abstrakt, and was incredibly impressed with how quickly the vendor picked up their branding.

Bahlsen