Case Study: Finance of America doubles course attendance and unifies company culture with Absorb LMS

Reverse mortgage leader turns to Absorb to ensure its culture and core values are learned and embraced

Finance of America, a leading reverse mortgage lender that recently refocused its business and integrated acquired teams, needed to unify its brand, culture and core values across a merged workforce while improving onboarding, upskilling and compliance training. With diverse employee experiences and a small L&D team, the company faced the challenge of making core values practical and widely adopted rather than just “words on the wall.”

Finance of America deployed Absorb LMS with Amplify Max and Absorb Engage, having Absorb curate targeted content, redesign the LMS dashboard, and add monthly “billboard” promotions linking to core-value learning paths. A feedback loop and course-rating data drove continuous improvement — results included a doubling of course participation in two months, better cross-team collaboration, and a broadened catalog of upskilling and leadership training.

Finance of America

Megan Murray

Manager of Organizational Development