Case Study: Litmus achieves untethered, scalable sales training with Absorb LMS

Litmus Unleashes Untethered Sales Training with Absorb LMS

Litmus is an email-marketing platform used by more than 700,000 marketers worldwide that helps teams build, preview, test and track campaigns. Growing roughly 40% annually with a dispersed, remote sales force, Litmus needed a fast, flexible training solution that would scale with the business and fit into busy sales schedules.

Litmus implemented Absorb LMS with Absorb Create LI for integrated course authoring, an intuitive learner experience, and automated administration. The platform enabled on-demand and blended learning (including a three-week onboarding bootcamp), weekly learning paths to track completion, and 24/7 support—resulting in a 5% increase in completion rates within months and a scalable training model Litmus plans to extend across other departments.

Litmus

Bill Petersen

Company’s Head of Sales Enablement