Case Study: OTEC (Ontario Tourism Education Corporation) achieves accessible, engaging tourism workforce training with Absorb LMS

How Absorb LMS empowered OTEC to transform its workforce training and drive impactful results in the tourism and hospitality sectors

OTEC (the Ontario Tourism Education Corporation) is a Toronto-based not-for-profit that delivers skills training, consulting and certifications to the tourism and hospitality sector. After COVID-19 severely disrupted the industry, OTEC faced staffing shortages, higher customer expectations and the limitations of two legacy LMSs that lacked mobile access, interactivity and feedback tools—creating barriers to onboarding, retention and external learner engagement.

OTEC migrated to Absorb LMS, streamlined registration with invitation keys, launched a communications campaign, redesigned courses into mobile-friendly, bite-sized and blended formats, and expanded its catalog and client offerings. The move tripled active users, increased participating organizations by more than 15%, doubled active courses with 20+ new titles, boosted completion and satisfaction rates, and enabled client-specific, reskinned LMS solutions—earning OTEC recognition with the 2024 Absorbie Award.

OTEC (Ontario Tourism Education Corporation)

Sue Christensen

Senior Manager of Learning Consulting