Case Study: Pierre Fabre achieves scalable customer education and faster outreach with Absorb LMS

Pierre Fabre USA launches external customer training program on Absorb LMS

Pierre Fabre, the French dermo-cosmetics company behind René Furterer and Avène, needed to rapidly shift customer education online during the Covid-19 pandemic while also reaching new digital-native salon owners, stylists, estheticians, doctors, and dermatologists. The company wanted an omnichannel learning approach to attract new B2B customers, retain existing ones, and help professionals better understand and use its products.

Using Absorb LMS, along with Absorb Create and Absorb Engage, Pierre Fabre built gated training experiences integrated into its B2B e-commerce sites and launched separate learning portals for its brands. Absorb enabled the team to scale outreach quickly and cost-effectively, reduce development time, and drive outstanding engagement; the Avène site was launched in just three weeks and attracted 300 users in two days, while the company also reported time savings and lower customer outreach costs.

Pierre Fabre

Shirley Tokuda

B2B eCommerce Education Manager