Case Study: Manchester City brings festive magic to life with Absolute

Manchester City’s sixth Christmas campaign with Absolute lifts spirits

Absolute was engaged by Manchester City Football Club to create their 2020 Christmas campaign. The challenge was to lift fan spirits with festive enthusiasm during the Covid-19 pandemic, requiring a focus on what could be achieved in post-production with highly flexible creative assets.

The solution implemented by Absolute involved photographing players against a plain backdrop and then adding products, Christmas graphics, and bursts of light in post-production to create a magical feel. The campaign ran across the club's online shop and social media. It was well-received by both the club and its fans, successfully balancing a focus on player talent with a sense of festive humour.

Manchester City