Case Study: Manchester City celebrates a record-breaking Christmas season with Absolute

Manchester City’s Christmas items sold out in record time with Absolute

Absolute was approached by Manchester City to create a 2023 Christmas campaign that would translate the men's team's historic on-field treble success into a memorable festive season, promoting new products and community initiatives.

The solution implemented by Absolute was a creative concept titled 'The Greatest Season of All,' which featured a simplified identity system, bold glyphs, and dynamic animations. This multi-channel campaign included recreations of iconic treble parade scenes with a festive twist. The results for Manchester City were record-breaking, with Christmas items and experiences selling out in record time and social-to-purchase conversion rates described as being "through the roof."

Manchester City