Case Study: Manchester City creates a standout Christmas campaign with Absolute

Manchester City launches festive campaign in 2019 with Absolute

Absolute produced a Christmas brand campaign for Manchester City Football Club. The challenge was to create a festive campaign that connected the club's identity with the industrial history of Manchester and its reputation for hard work and creativity.

The solution involved creating a Christmas workshop concept, complete with a production line conveyor belt for the players to assemble gifts. Absolute provided location and studio photography, developed a bespoke industrial typeface, and created graphics that were used in the club store and on social media. The campaign resulted in highly engaging online content, including a popular 'Generation Game'-style video for City TV, and the point-of-sale materials integrated seamlessly with the newly redesigned retail space at the Etihad Stadium.

Manchester City