Case Study: Manchester City brings festive Christmas campaign to life with Absolute

Manchester City launches Christmas campaign in 2 weeks with Absolute

Absolute was approached by Manchester City to produce a Christmas photo shoot featuring the club's players. The challenge was to bring MCFC's creative concepts to life under a very tight deadline, requiring the rapid design and staging of an elaborate set depicting a typical Manchester family Christmas meal.

The Absolute team built the entire set, liaising with food stylists and various suppliers to ensure it was ready for the players' arrival. They managed the shoot day, which included creating a behind-the-scenes video, and handled all post-production for both the images and video. The resulting campaign was applied to the MCFC Megastore and shared across social media, generating significant media attention from major publications and ultimately being used for the club's corporate Christmas card.

Manchester City