Case Study: Manchester City engages fans and supports charity with Absolute’s festive brand campaign

Manchester City funds thousands of hours of free football with Absolute

Absolute was approached by their customer, Manchester City, to create a festive campaign titled "A Time for Giving." The club's challenge was to develop a campaign that would promote their Christmas merchandise, with £5 from each item purchased being donated to their City in the Community initiative to fund free football for young people.

The solution implemented by Absolute was a contemporary design centered around a flexible, bold pattern graphic resembling wrapping paper. This design incorporated city icons and Christmas glyphs, including the campaign logo. Absolute utilized provided player photography to build visuals for a multi-channel campaign that was rolled out online, in print, and across social media.

Manchester City