Case Study: Manchester City boosts Christmas merchandise engagement with Absolute

Manchester City drives 1.6 million Facebook views with Absolute

Manchester City, a top Premier League football club, faced the challenge of creating a high-impact campaign to promote its Christmas merchandise and engage fans. The club partnered with vendor Absolute to develop a brand campaign, utilizing location photography and video production to build on the success of a previous initiative.

Absolute developed a "Festive Face Off" concept, pitting Team Santa against Team Elf in a snowball fight featuring players and legends. The solution involved a complex shoot to capture photography and video assets. The resulting campaign was deployed across outdoor media, in-store displays, online, and social media, leading to significant fan engagement. The main video garnered over 1.6 million views on Facebook in its first week and the initiative received national press coverage.

Manchester City