Case Study: Manchester City streamlines its 2016 kit launch with Absolute photography production

Manchester City delivers 4,000+ kit launch images with Absolute

The customer, Manchester City, required a major kit launch photoshoot for their 2016 season but faced the challenge of maximizing the limited and valuable time of their players from the first, women's, and youth teams. The vendor, Absolute, was engaged to provide location and studio photography services to execute this critical campaign efficiently.

Absolute's solution was to plan and execute three separate photography sets for the home kit, away kit, and action shots. This streamlined approach allowed players to move between sets with minimal downtime. The result was the successful delivery of over 4000 high-quality images for Manchester City's use across all marketing campaigns for the entire season.

Manchester City