Case Study: Manchester City brings Big City Christmas to life with Absolute

Manchester City creates Big City Christmas in a day-long campaign with Absolute

Absolute was engaged by Manchester City, one of the world's most high-profile football clubs, to create their 2017 retail Christmas campaign. The challenge was to create a campaign with major impact that would stand out in a city with intense football rivalry and convey a message of big things to come for the club.

The solution implemented by Absolute was the 'Big City Christmas' concept, an extravagant and playful take on a Manchester Christmas. Absolute managed the entire process, from art direction and commissioning oversized props to a full-day photoshoot featuring the squad, mascots, and retail products. They delivered final artwork and videography for a comprehensive rollout across outdoor media, online platforms, instore POS, and signage, creating a cohesive and impactful campaign.

Manchester City