Case Study: Manchester City builds US tour excitement and brand awareness with Absolute

Manchester City builds US Tour 2018 campaign across 3 cities with Absolute

Absolute was engaged by Manchester City to develop a marketing campaign for their 2018 US Tour. The challenge was to raise awareness and build anticipation for the pre-season tour across three US cities, while also continuing to strengthen the Manchester City brand stateside following their record-breaking Premier League championship season.

The solution implemented by Absolute was a campaign centered on a powerful visual concept: integrating the club's circular badge into the design of a winner's medal. This consistent and impactful device was deployed across a wide range of channels, including social media, physical signage, and plane livery. Absolute successfully delivered this multi-channel campaign within a tight timeframe to ensure maximum impact leading up to and during the tour.

Manchester City