Case Study: CELL Bikes achieves 50% more shipping capacity with Absolute Vision Technologies

CELL Bikes - Customer Case Study

CELL Bikes, an online bike retailer in Stanmore, New South Wales, was struggling with a freight management integration that forced staff to manually print shipping labels through an inefficient eight-step process. As the business grew, this setup created errors, delays, and a risk to future expansion, so CELL Bikes turned to Absolute Vision Technologies and its SmartFreight® integration with NetSuite.

Absolute Vision Technologies implemented a seamless SmartFreight® solution inside CELL Bikes’ existing NetSuite ERP system, automating label printing, carrier selection, tracking, manifests, and freight reporting. The result was a faster, more accurate dispatch process that reduced order processing time by 40% and increased throughput from 200 to 300 orders per day, allowing CELL Bikes to ship 50% more product with fewer errors and substantial cost savings.

CELL Bikes

Michael Simms

Chief Operating Officer