Case Study: Taco Bus achieves a user-friendly, responsive website with Absolute Marketing Solutions

Taco Bus boosts organic traffic 18.8% with Absolute Marketing Solutions

Absolute Marketing Solutions was hired by Taco Bus, a rapidly expanding Florida-based restaurant chain, to redesign its outdated website. The challenge was to create a new site that reflected the company's growth, provided a consistent user experience across all devices, and stayed true to its established brand identity, all while overcoming issues like a poor ordering system and lack of mobile responsiveness.

The solution implemented by Absolute Marketing Solutions was a bespoke, user-friendly website that integrated with a modern NCR Aloha ordering system. It featured easy menu and location updates, a downloadable menu, and a location search by zip code. The results included an 18.8% increase in organic traffic from Google, a 7% increase in new users, and a 13.8% decrease in bounce rate.

Taco Bus