Case Study: Taco Bus boosts burrito sales with Absolute Marketing Solutions experiential marketing

Taco Bus boosts El Jefe sales 30.6% with Absolute Marketing Solutions

Taco Bus, a chain of authentic Mexican restaurants, sought to capture a dominant market share in new locations by positioning itself as the cool and authentic choice for fast casual dining. To achieve this, they partnered with Absolute Marketing Solutions to execute an experiential marketing strategy that would connect their "Keeping it Chido" philosophy with customers.

Absolute Marketing Solutions created and managed the El Jefe Burrito Eating Championship, an annual event on National Burrito Day. Their comprehensive solution included pre-event PR and social media outreach, the design of a championship belt and mascot, and full event management. The campaign was a major success, resulting in a 30.6% increase in El Jefe burrito sales, a 13% improvement in customer satisfaction ratings, and over 56,000 social media impressions. For its effectiveness, Absolute Marketing Solutions' work won a Platinum dotCOMM award, a Gold MarCom Award, and a Silver Davey Award.

Taco Bus