Case Study: The National Childbirth Trust achieves 411% more conversions with Absolute Digital PPC

The National Childbirth Trust boosts conversions by 411% with Absolute Digital

The National Childbirth Trust, a UK charity providing antenatal and post-natal courses, faced a significant challenge when Covid-19 restrictions prevented them from offering their usual face-to-face classes. They needed to pivot their strategy quickly to continue supporting vulnerable and first-time mothers. They partnered with Absolute Digital to transition to an online offering and create a new search strategy to promote it.

Absolute Digital implemented a hybrid PPC campaign combining keyword and dynamic audience targeting to reach users engaged with pregnancy and baby-related topics. They also updated ad copy to highlight the new online courses. This strategy resulted in a 411% increase in conversions and an 81% reduction in cost per lead, successfully allowing the charity to maintain its support during a critical time.

The National Childbirth Trust